[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[]
[Web Creator] [LMSOFT]
Click on the links below to learn more:

Creating Value –
Protecting Assets™
Contact
Information:
Name:
Contact me for a free consultation about protecting your intellectual property.
Copyright 2010 Nancy J. Flint, Attorney At Law, P.A.  All rights reserved.  For legal information about this site, click here.  Nothing on this web site is legal advice to anyone, including you, and no attorney-client relationship is formed with anyone by virtue of the content on this Web site.
Strengths of
Trademarks

"Descriptive" marks are considered weak marks because they actually describe a characteristic or quality of the associated goods or services. Examples of descriptive marks are Holiday Inn® and Windows®.

Finally, "generic" marks generically describe the goods or services they are associated with.  An example of a generic mark would be "Shoe Store" for a store that sells shoes.

"Arbitrary" and "fanciful" marks are strong marks because they bear no relationship to the associated goods or services.  Examples of strong marks are the Nike swoosh and Clorox®. 

"Suggestive" marks suggest a characteristic of the goods or services, but some imagination is required to associate the mark with the goods or services.  An example of a suggestive mark is Greyhound® for bus services.